Taking The Leap: Importance of Running Facebook Ads For Your Business
There has been one concern I’ve been receiving lately from you guys, and it’s that people are scared to run Facebook Ads. Now, why is this such a big deal and why should people not get afraid? I’ll give you one reason, with Facebook ads, I was able to accelerate my business. Whether that be my E-Commerce business, my drop shipping store, or Amazon store, using Facebook Ads gets good results. People seem to be intimidated by Facebook Ads because if they run one and nothing happens, they think it’s failure. Now, that’s not really the case – if we approach this from an Aliexpress based drop shipping store the fundamental technique to finding a product that works is to run 10-20 Facebook Ads in several products to see which one is biting.
So you’re gonna investest $5 to $15 dollars against one product and running and awareness-based Ad with a link to click on to buy the product. Some of these Ads will “fail,” but out of those 10 or so Ads, 1 or 2 will start to break even and make money. Once you find which of those Ads are doing great, you can begin to scale it leading to more traffic to your website and more profits. Then, you can start targeting people who clicked on those Ads, so the ones who didn’t buy right away are more likely to buy the product the next time they see the Ad. So even though it took 20 different Ads at $10 a piece (a total of $200) to find a winning product, that product can then scale to be worth thousands of dollars in income for you. So if you’re not learning and testing the field of Facebook Ads, you’re not doing it right and you’re missing a great opportunity for your business and brand to grow.
Now, if you’re trying to build your own brand and you run Facebook Ads, but it’s not going too great right away you’re still creating awareness. So people will start to recognize your name – no one will buy your products if they don’t know who you are! The first Ads draws the people in your face, your products image, or your logo, so the next time they see it they will recognize it. It’s like a trigger going on in their heads saying, “Hey I know that product, maybe I’ll stop and look at it again!” And maybe they’ll read more information about it and start building inspiration which will lead to a desire and a purchase.
So even if you don’t see an instant result with your Facebook Ads, don’t quit right away! You are doing yourself a great disservice by losing the ability to start reaching to your audience and building a relationship with them. Facebook Ads on top of organic or YouTube advertising is extremely important when it comes to building your business. Whether it’s a drop shipping store or your own brand, they provide a ton of value for growth.